Stripe Sessions [2023]

For Stripe's annual conference, I transformed a basic registration form into an interactive experience, advocating for design’s impact at a leadership level. I led the design from concept to production (crafting UI, visuals, motion, and 3D elements) while collaborating with engineers to develop a custom WebGL ‘wave.’ The project exceeded sign-up targets by 200% and was featured at Figma’s Config conference and in design publications.

Web design

Wireframes

Prototyping

Visual

Conception

3D

Collaboration with engineers

Leadership presentation

Motion

Interface design

Registration form

10,000 shares issued

10,000 shares issued

10,000 shares issued

10,000 shares issued

New shares issued

New shares issued

New shares issued

New shares issued

Sarah Keen

Sarah Keen

Sarah Keen

Sarah Keen

AngelList brand & website [2024]

I contributed to AngelList’s brand and website redesign, aligning it with its strategic shift toward moving upmarket and creating a product suite. My role spanned from brand, visual, web design and UI motion, shaping product launches, homepage redesign, product interactions, new design system and brand hub.

Guidelines

Design System

Web design

Motion

Branding

Visual

Product illustration

Prototype

Leadership presentation

Collaboration with engineers

Conception

Crossfunctionnal collaboration

Brand ecosystem

Strategy

Mentorship

Stripe Apps launch [2023]

I designed the Stripe Apps launch page, integrating its branding within the broader Stripe system while balancing legacy and new components. Partnering with product designers, marketers, and leadership, I crafted functional UI, 3D visuals, and motion to enhance user flow and drive engagement.

Collaborating with the creative technologist, we developed a hand-coded 3D key visual. I also conducted user interviews to refine the content. The project was named the 'star launch' internally, gained industry recognition on social medias, and helped attract major partners to build their own Stripe Apps.

Web design

Design system

Wireframes

Visual

Visual

User testing

Brand ecosystem

Conception

Motion

Collaboration with engineers

3D

Leadership presentation

Information architecture

Prototyping

AngelList year in review [2024]

For AngelList’s annual highlight event, I designed a landing page that captured the theme Charting New Horizons while showcasing key insights and product launches. Leading the project from concept to execution, I introduced a new 3D workflow to the design team. Thoughtful micro-interactions reinforced themes of growth, creating an engaging experience that increased prospects' interest and gained recognition in design publications.

Visual

Data visualisation

Motion

Prototyping

Web design

3D

Branding

Conception

Leadership presentation

Collaboration with engineers

Content architecture

Interaction

Spline

Google pixel 6 [2022]

I led the design sprints for the Google Pixel 6 & 6 Pro in-store experience, creating an interactive journey accessible via QR codes and inside the displayed phones. Collaborating with strategists, I conducted UX workshops, interaction storyboard, designed UI elements to showcase phone features, and developed a design system with new components. I also implemented UI motion guides, sourced photography, and mentored production designers. The experience drove engagement and increased conversion rates.

UI design

Prototyping

Conception

Collaboration with engineers

Interaction

Design direction

Storyboard

Wireframes

Visual

Motion

Leadership presentation

Branding

Mentorship

Sidewalk labs [2022]

For Sidewalk Labs, Google’s urban planning subsidiary, I rebrand and repositioned the products offering through a website and guidelines revamp that aligned with its future-focused vision. I helped refine the UX and information architecture for clarity and accessibility while contributing to a refreshed visual identity with new photography, motion, and UI. Additionally, I developed a scalable component system to support the internal team and showcase new products and teams.

Brand ecosystem

Web design

Design direction

Conception

Prototyping

Leadership presentation

Visual

Wireframes

Motion

Mentorship

Stripe chat [2023]

I led the design and prototyping of Stripe’s Live Chat feature, from conception to launch, enabling real-time conversations with sales reps to boost lead engagement and conversion. In collaboration with cross-functional teams, we created a tailored chat experience that reflects Stripe’s brand, featuring dynamic visuals, personalized avatars, and seamless integration with Salesforce. The feature has enhanced efficiency, generated leads and improved customer interactions.

Conception

Collaboration with engineers

Prototyping

UI design

Conversation design

Wireframes

Visual

Design direction

User testing

Interaction

Motion

Leadership presentation

Crumbskees [2020]

As designer behind The Crumbskees, I helped bring to life a quirky, interactive game where couch potatoes compete for snacks during TV commercial breaks. Originally created as an in-house experiment, I expanded it into a fully realized web experience, crafting a bold visual world with playful animations and engaging interactions. The game, built to run seamlessly across browsers and phones, was featured on Communication Arts and won several design awards.

UI design

Motion design

Illustration

Storytelling

Interaction

Game design

Collaboration with engineers

Google AI [2022]

I helped redesign Ai.Google, focusing on improving user experience and content accessibility. My work included restructuring content, refining interactions, and enhancing the design system with vibrant visuals and vector illustrations. The goal was to clearly communicate Google’s AI principles while ensuring intuitive navigation and adherence to web accessibility standards.

UI design

Web

Branding

Design System

Conception

Collaboration with engineers

Visual

Interaction

Wireframes

Illustrations

Custom icons

Bonjour! I’m Kim Baschet, Designer and Art director based in LA.

I specialize in crafting interfaces, animations and brand ecosystems for ambitious companies. From initial concept to polished execution, I lead projects with a passion for refined motion and impactful visuals.


Beyond the internet world, you can find me illustrating or creating efficient interior design, always exploring ways to blend creativity with functionality.


Let’s chat!