Stripe Sessions [2023]
For Stripe's annual conference, I transformed a basic registration form into an interactive experience, advocating for design’s impact at a leadership level. I led the design from concept to production—crafting UI, visuals, motion, and 3D elements—while collaborating with engineers to develop a custom WebGL ‘wave.’ The project exceeded sign-up targets by 200% and was featured at Figma’s Config conference and in design publications.
Web design
Wireframes
Prototyping
Visual
Conception
3D
Collaboration with engineers
Leadership presentation
Motion
Interface design
Registration form
AngelList brand & website [2024]
I contributed to AngelList’s brand and website redesign, aligning it with its strategic shift toward moving upmarket and creating a brand ecosystem with the different products. My role spanned from brand, visual, web design and UI motion, shaping product launches, a homepage redesign, and a new design system and brand guidelines.
Guidelines
Design System
Web design
Motion
Branding
Visual
Product illustration
Prototype
Leadership presentation
Collaboration with engineers
Conception
Crossfunctionnal collaboration
Brand ecosystem
Strategy
Mentorship
Stripe Apps launch [2023]
I designed the Stripe Apps launch page, integrating its branding within the broader Stripe ecosystem while balancing legacy and new brand elements. Partnering with product designers, marketers, and leadership, I crafted functional UI, 3D visuals, and motion to enhance user flow and drive engagement.
Collaborating with the creative technologist, we developed a hand-coded 3D key visual. I also conducted user interviews to refine interactions and content. The project was named the 'star launch' internally, gained industry recognition on Twitter/X, and helped attract major partners to build their own Stripe Apps.
Web design
Design system
Wireframes
Visual
Visual
User testing
Brand ecosystem
Conception
Motion
Collaboration with engineers
3D
Leadership presentation
Information architecture
Prototyping
AngelList year in review [2024]
For AngelList’s annual highlight event, I designed a landing page inspired by the creative director’s Charting New Horizons concept, showcasing key data insights and product launches. Leading the project from concept to execution, I introduced a new workflow using Spline for 3D design, enabling faster production and future interactive animations in UI projects.
Balancing consistency with brand flexibility, I crafted micro-interactions to evoke themes of horizon and growth. The landing page boosted candidate interest, gained industry recognition, and was featured in design publications.
Visual
Data visualisation
Motion
Prototyping
Web design
3D
Branding
Conception
Leadership presentation
Collaboration with engineers
Content architecture
Interaction
Spline
Google pixel 6 [2022]
I led the design sprints for the Google Pixel 6 & 6 Pro in-store experience, creating an interactive journey accessible via QR codes. Collaborating with strategists, I conducted UX workshops, interaction storyboard, designed UI elements to showcase phone features, and developed a design system with new components for the Google ecosystem.
I also implemented UI motion guides, sourced photography, and mentored production designers. The experience drove engagement, increased conversion rates compared to the regular store setup.
UI design
Prototyping
Conception
Collaboration with engineers
Interaction
Design direction
Storyboard
Wireframes
Visual
Motion
Leadership presentation
Branding
Mentorship
Sidewalk labs [2022]
For Sidewalk Labs, Google’s urban planning subsidiary, I rebrand and repositioned the products offering through a website and guidelines revamp that aligned with its future-focused vision. I helped refine the UX and information architecture for clarity and accessibility while contributing to a refreshed visual identity with new photography, motion, and UI. Additionally, I developed a scalable component system to support the internal team and showcase new products and teams.
Brand ecosystem
Web design
Design direction
Conception
Prototyping
Leadership presentation
Visual
Wireframes
Motion
Mentorship
Stripe chat [2023]
I led the design and prototyping of Stripe’s Live Chat feature, from conception to launch, enabling real-time conversations with sales reps to boost lead engagement and conversion. In collaboration with cross-functional teams, we created a tailored chat experience that reflects Stripe’s brand, featuring dynamic visuals, personalized avatars, and seamless integration with Salesforce. The feature has enhanced efficiency, generated leads and improved customer interactions.
Conception
Collaboration with engineers
Prototyping
UI design
Conversation design
Wireframes
Visual
Design direction
User testing
Interaction
Motion
Leadership presentation
Crumbskees [2020]
As designer behind The Crumbskees, I helped bring to life a quirky, interactive game where couch potatoes compete for snacks during TV commercial breaks. Originally created as an in-house experiment, I expanded it into a fully realized web experience, crafting a bold visual world with playful animations and engaging interactions. The game, built to run seamlessly across browsers and phones, was featured on Communication Arts and won several design awards.
UI design
Motion design
Illustration
Storytelling
Interaction
Game design
Collaboration with engineers
Google AI [2022]
I helped redesign Ai.Google, focusing on improving user experience and content accessibility. My work included restructuring content, refining interactions, and enhancing the design system with vibrant visuals and vector illustrations. The goal was to clearly communicate Google’s AI principles while ensuring intuitive navigation and adherence to web accessibility standards.
UI design
Web
Branding
Design System
Conception
Collaboration with engineers
Visual
Interaction
Wireframes
Illustrations
Custom icons
Bonjour! I’m Kim Baschet, Designer and Art director based in LA.
I specialize in crafting websites, animations and brand ecosystems for ambitious companies. From initial concept to polished execution, I lead projects with a passion for smooth interfaces, refined motion and impactful visuals.
Beyond the internet world, you can find me illustrating or creating efficient interior design, always exploring ways to blend creativity with functionality.
Let’s chat!