Website  •  Google ✕ Upperquad  •  2019

Every holiday season Google builds Santa’s Village, an interactive playground where kids can discover technology and the holiday spirit through fun mini-games.

Alongside Google team and Upperquad, I worked to completely revamp the project through new brand-guidelines, a more inclusive re-design of the online village, and by prototyping and designing new games in 2D and 3D.
Santa & Claus’s Factory
The website shows you behind the scenes of Santa’s Factory, putting the user up close to the elves and other characters as they prepare for the big day.
Users scroll to discover delightful scenes. Game cards make it easy for them to discover new games everyday.
A welcoming &
inclusive world
Elves come in all shapes and sizes and from different backgrounds. They also come with varying abilities and unique challenges. They have elastic, bouncy features and stand ready to spring into action at any minute. We sought to represent all kinds of elves and celebrate each one as an individual.
Be part of the
holiday fun
Users can be an active part of Santa’s worksop, by playing and learning through cute mini games.
Santa’s Village website is filled with numerous mini-games built over the years. I worked on the creation of 3 new ones. The worklflow involved a lot of exchange between development and design teams.

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